Friday, February 27, 2009

Why Does Custom Photography Cost More?

Here's another article by Marianne Drenthe located on the Professional Child Photographer Consumer Guide site. If you missed the first article: What is Custom Photography? click here to read it.

"Digital technology is brilliant. The digital revolution has brought amazing flexibility and amazing amounts of control for the photographer, the hobbyist, the professional, the amateur. With flexibility comes a price though. Camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into all of this.

Even though you pay $1.99 for a print at your local drugstore and paying for film is pretty much a thing of the past (although you still pay for memory) you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile: "How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local drug store?" The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.

TIME: Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling to your on location session. Here's an example of a time break down:
*session prep time (30 mins - 1 hour, includes equipment and back up equipment checks + vehicle checks)
*travel time TO session
*15-30 minutes prep time at client’s home
*90 minutes-2 hours with client photographing subject
*travel time FROM session
*15-30 minutes uploading time from digital cards from camera to computer
*30-45 minutes time spent backing up the original images
*2-5 hours editing time to present you with a diverse gallery of edited images
*1 hour prep time getting ready for ordering
*1 hour sorting through and checking order
*30 minutes-1 hour prep time for delivery
*30 minutes-1 hour getting order shipped
*any additional phone time, email timem other time needed for add on ordering, shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the hour/two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

COSTS: Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLF for about $2100 there are still other costs related to photography. A good lens for portrait photography can run up $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer. Then come lab costs for specialty products. A good photographer knows the lab is integral to their success. Photography labs dedicated to the professional photographer often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.
Discussion other costs of running a photography business could take awhile so we’ll skip the intricate details. There is of course much more: including costs of running the business, taxes, vehicular costs, costs of advertising/marketing, costs of sample pieces, etc.

APPLES to ORANGES: Often times clients will mention to their photographer that X studio in the mall/department store only charges $25 for an 8×10 or they may mention other things related to discount photography chains. The fact is those discount chains make their money on volume, not on customized 1:1 service. According to several articles at the time, did you know that in February 2007 a rather well known discount department store that started in Arkansas closed down 500 of their portrait studios across the nation? The reason is simple, you cannot make money on 99¢ "professional" prints if you do not sell enough of them. Interestingly enough - those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10). The whole reason the big department stores began offering portrait studios in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments. Your "PORTRAITS" are considered the true "loss leader". Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions. You simply get a bare bones, "SAY CHEESE" experience. Keep this in mind when selecting a photographer.

REPUTATION/EXPERTISE of the PHOTOGRAPHER: Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part. Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism. A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography. Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream? They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc. Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch. To create good work good equipment, reliable equipment, back up equipment is a necessity. The photographer who desires to be known as better/best/unparalelled reputation-wise knows that the most important thing they can do for their business is reliability and dependability. This is how reputations get built. Good work often is a wonderful side product of building that good reputation.

The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment."

I know this article was fairly lenghtly, but I hope it helps people understand WHY a custom photographer is a great choice for capturing your family's memories!

Since I don't like to post without a photo, here's an image that I took of my newest nephew just before Christmas when he was all ready for church...



Photobucket

Thursday, February 26, 2009

Brotherly Love

I'm sure you've seen these two before if you've checked out my blog before! The little one was just a few days old here. And here's a post from before the little one had even arrived. You can tell how much big brother loves his little brother!

Photobucket

Wednesday, February 25, 2009

What is custom photography?

I found this article written by Marianne Drenthe on the internet. It was located in the Professional Child Photographer Consumer Guide and thought I'd share it with my awesome clients as well as those looking for a photographer in the coming future...

"The photographic art you choose to place on your wall is ultimately the result of the vision of the photographer. This vision, coupled with what you wear to your session, the environment, the lighting, even the mood the subjects are in at the time of photographing creates the work that you will want to proudly display on your walls forevermore.

Your first step in the process is more about determining who you are, who your family is and then seeking a photographer that reflects your style. For instance let’s say your family is extremely outdoorsy and loves playing on the beach. You start determining what style you like, browse through photography website portfolios and determine if any of the styles exhibited there would be a good fit with your life and family style. You have already determined that you should probably seek out a beach type photographer (that is if you live near a beach) and then begin narrowing the field down a bit.

Finally after a bit of internet research, you have narrowed it down to two photographers who do what seems like solid work, the sort of outdoor beach look you desire. It is now time to ask yourself: Do you like photographer A’s style over photographer B’s style? Is it because the people in the images of A’s style are having a great time and it seems very caught up in the moment vs. B photographer more posed, looking in the camera images? If this is a case, you probably like *lifestyle* photography or perhaps even take it a step further and define your desired style as a *photojournalistic* photography style. The photographer you probably should choose is photographer A because their style is very similar to the style you desire.

What custom photography ultimately is all about is choice and experience (as in THE experience). Custom photography is about finding someone who will photograph your family, give you devoted [one on one] attention without worry of the next ‘in line’ or the feeling of a crowded portrait studio. A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities. Often the images are fully edited images-color corrected with blemishes and undereye circles removed. Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart. Custom photography should have you, the client and your experience in mind."


Sorry I've been so slack in blogging lately. I've been working on tax information as well as completing & designing wedding albums so I'm staying very busy! I will have information within the next week regarding upcoming Easter Sessions! If you'd like to go ahead and get on the mailing list for Easter Session information just shoot me an email! Here are a few shots from last years' sessions:

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Stay tuned for another upcoming article to be posted later this week: "Why does Custom Photography cost more?"

Sunday, February 15, 2009

Lilley

Remember this sweet 6-day old?

As promised, more pictures of her darlin' little self!

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Photobucket

Wednesday, February 4, 2009

Don't Forget...

The Northeast Regional Wedding Show is this Sunday from 1-5 pm!

Photobucket

Tuesday, February 3, 2009

6 days old...

I spent this afternoon photographing this precious little one! She's only 6 days old and is such a butterball! Absolutely adorable!

Photobucket


Photobucket

I promise to post more later!